Job Description
At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
NASCAR is seeking an experienced Senior Coordinator, Curated Experiences (Special Events) to help plan and deliver race weekend experiences that connect fans to the sport in new and memorable ways.
Based in our Charlotte, North Carolina office, this role supports the planning and execution of fan-focused programming, special events, youth initiatives, concerts, camping expa eriences, and other activations across the NASCAR season.
What You’ll Do
Support the planning and execution of fan-focused programming and event experiences, including fan zones, infield activations, camping experiences, and event production.
Partner with track-based teammates to develop and execute engaging camping activation schedules, including concerts, camper mixers, pedal parties, and other interactive experiences.
Lead the planning and execution of Caution Crew programming and event weekend schedules.
Coordinate and deliver special events and activations throughout the NASCAR season.
Collaborate with track marketing teams to develop consumer-facing signage plans that promote event experiences and highlight key NASCAR initiatives.
Partner with track-based teams to execute youth-focused programming designed to attract, engage, and retain the next generation of NASCAR fans.
Identify and implement innovative technologies, creative solutions, and new engagement strategies that enhance the fan experience.
Build strong relationships and collaborate across central and regional teams, track partners, and external stakeholders to successfully deliver race weekend experiences.
What You’ll Bring
- Bachelor's degree in Marketing, Sports Management, Business, or related field preferred.
- 1+ years of experience in sports, events, live entertainment, or related industries.
- Strong project management skills with the ability to lead initiatives from concept through execution.
- Ability to think strategically, creatively, and adapt quickly in a fast-paced environment.
- Excellent organizational, communication, and interpersonal skills.
- Experience managing on-site event logistics and operational execution.
- Collaborative, team-first mindset with the ability to build relationships across multiple stakeholder groups.
- Proven ability to manage multiple projects simultaneously while meeting tight deadlines.
- Willingness to work extended hours, including race weekends and special events, as business needs require.
- Ability to travel up to 40%, including weekends, as business needs require.
- Valid driver’s license.
Why This Role?
This is an opportunity to help create unforgettable experiences that bring NASCAR fans closer to the sport. As a member of the Curated Experiences team, you’ll help bring race weekends to life through innovative programming, special events, youth initiatives, and fan activations. Your work will create memorable moments, strengthen fan connections, and help shape the future of NASCAR’s live event experience.Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
Follow us on LinkedIn and X for future opportunities and company news.
We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
NASCAR is seeking an experienced Senior Coordinator, Curated Experiences (Special Events) to help plan and deliver race weekend experiences that connect fans to the sport in new and memorable ways.
Based in our Charlotte, North Carolina office, this role supports the planning and execution of fan-focused programming, special events, youth initiatives, concerts, camping expa eriences, and other activations across the NASCAR season.
What You’ll Do
Support the planning and execution of fan-focused programming and event experiences, including fan zones, infield activations, camping experiences, and event production.
Partner with track-based teammates to develop and execute engaging camping activation schedules, including concerts, camper mixers, pedal parties, and other interactive experiences.
Lead the planning and execution of Caution Crew programming and event weekend schedules.
Coordinate and deliver special events and activations throughout the NASCAR season.
Collaborate with track marketing teams to develop consumer-facing signage plans that promote event experiences and highlight key NASCAR initiatives.
Partner with track-based teams to execute youth-focused programming designed to attract, engage, and retain the next generation of NASCAR fans.
Identify and implement innovative technologies, creative solutions, and new engagement strategies that enhance the fan experience.
Build strong relationships and collaborate across central and regional teams, track partners, and external stakeholders to successfully deliver race weekend experiences.
What You’ll Bring
- Bachelor's degree in Marketing, Sports Management, Business, or related field preferred.
- 1+ years of experience in sports, events, live entertainment, or related industries.
- Strong project management skills with the ability to lead initiatives from concept through execution.
- Ability to think strategically, creatively, and adapt quickly in a fast-paced environment.
- Excellent organizational, communication, and interpersonal skills.
- Experience managing on-site event logistics and operational execution.
- Collaborative, team-first mindset with the ability to build relationships across multiple stakeholder groups.
- Proven ability to manage multiple projects simultaneously while meeting tight deadlines.
- Willingness to work extended hours, including race weekends and special events, as business needs require.
- Ability to travel up to 40%, including weekends, as business needs require.
- Valid driver’s license.
Why This Role?
This is an opportunity to help create unforgettable experiences that bring NASCAR fans closer to the sport. As a member of the Curated Experiences team, you’ll help bring race weekends to life through innovative programming, special events, youth initiatives, and fan activations. Your work will create memorable moments, strengthen fan connections, and help shape the future of NASCAR’s live event experience.Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
Follow us on LinkedIn and X for future opportunities and company news.
We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.