Our client is seeking a dynamic and experienced Senior Marketing Intelligence Strategist to join their team. This is an exciting opportunity to work remotely on a contract basis, with the potential for extension. The ideal candidate will have a strong background in Google Analytics, Looker Reporting, Data Storytelling, and Report Insights.

As a Senior Marketing Intelligence Strategist, you will be tasked with deriving, modeling, and interpreting intelligence on our client's business, their competitors, and the market. You will provide data-driven insights that will help shape client strategies and creative engagement opportunities. You will also be responsible for reporting on campaigns, portfolios, market conditions, and evaluating the overall success of the campaigns versus key performance indicators.

Key Responsibilities:
- Collect, integrate, and interpret data from various channels to report on campaign performance and provide insight into target audience behaviors
- Oversee internal and third-party tagging set up for websites and other brand assets
- Work with third-party vendors to set up data feeds and ensure data accuracy
- Provide data-driven insights that support marketing leadership decision making
- Create visualizations or dashboards that convey key ideas and actionable insights
- Respond to client questions and provide insights based on data when presenting to clients
- Assist other department members and internal stakeholders in crafting measurement plans/proposals

Qualifications:
- Bachelor's degree with a business focus such as Statistics, Economics, Finance, or Marketing
- 3-5 years of experience in marketing analytics
- Expertise in Google Analytics and Microsoft Office, specifically Excel and PowerPoint
- Strong critical thinking and problem-solving skills
- Highly detail-oriented, strong analytical skills, skilled communicator
- Basic understanding of UTM best practices
- Bonus points for experience using Tableau, Power BI, or other visualization platforms, Admin, or advanced power user Datorama

Our client values curiosity and internal motivation to stay updated on current market, media, health, and analytics trends that improve analyses. If you are a driven professional looking to make a significant impact, we encourage you to apply.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.

PandoLogic. Keywords: Marketing Strategist, Location: Chicago, IL - 60608