The Marketing Associate will work with BabsonARTS staff to promote arts events on the Babson Campus and to the greater Babson and Wellesley communities and beyond. This role will be expected to take initiative to use existing marketing tools creatively, as well as to learn more about the marketing channels for use in the greater community. With the department producing up to 30 artistic events a year, typical marketing endeavors include generating written and visual promotional content, overseeing the BabsonARTS website and social media, and taking the lead on public relations and press releases.
This is a part-time temporary position working approximately 10 hours per week during peak times.
WHAT YOU WILL DO
Promote BabsonARTS events on campus and in the surrounding communities through both digital and in-person methods (i.e. social media, list serves, brochures, posters, etc.).
Develop and execute a yearly Marketing Plan and all associated collateral.
Maintain BabsonARTS website and social media platforms in consultation with Director, BabsonARTS.
Supervise creation of seasonal brochures and collateral from layout to print, working with the Director for approvals and collaborating with other BabsonARTS staff as applicable.
Coordinate and supervise creation of promotional videos and other assets as needed, and as available.
May be responsible for some graphic design work in support of BabsonARTS events and programming.
Hire, train, and oversee Student Marketing Assistant.
Oversee, assign and schedule associated consultants/vendors and student staff; and submit related invoices and contract needs in a timely manner.
Coordinate distribution and archival for all collateral including videography/photography
Collaborate with College Marketing/Public Relations as needed to align BabsonARTS marketing, promotions and advertising with College templates and branding standards; and ensuring that collateral and photographs are available for use by the College.
Attend BabsonARTS Staff meetings as available.
Assume additional responsibilities as required.
YOUR TEAM WILL INCLUDE
Student Worker(s)
External Vendors
WHAT EDUCATION AND SKILLS YOU WILL NEED
At least 3-5 years of marketing experience specific to the arts and arts-related events.
Experience with all social media platforms including app-specific campaigns and current industry standards.
Ability to collaborate with and oversee a team of graphic designers, videographers, photographers, and other marketing-related vendors.
Basic graphic design knowledge including common software and best outputs for both print and digital. Contacts to local and regional outlets, especially with an arts focus, preferred.
Work in higher ed and/or with college-aged students preferred.
Professional demeanor and work ethic.
Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).
HOW AND WHERE YOU WILL WORK
This is a part-time temporary position working approximately 10 hours per week during peak times.
Remote flexibility available with some on-campus work required.
ADDITIONAL SKILLS YOU MAY HAVE
General knowledge of the Greater Boston arts scene a plus.
Comfort and familiarity working with performance and visual artists.
Freelance pool management experience.