Job Summary
Responsible for executing marketing efforts to gain new customers and maintain current user base. Plans and develops lifecycle marketing programs. Analyzes customer response to digital marketing programs. Serves as Marketing contact for employees and operator partners. Deploys and measures effectiveness of email marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast's global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.Job Description
Additional Job Summary/Info:
As a Sr Marketing Manager for Xumo, this role will be responsible for managing marketing efforts in order to drive Xumo subscriber growth. The ideal candidate will have a strong understanding of lifecycle marketing, data analytics & marketing execution. Along with strong collaboration & partnerships, internally & externally, ability to prioritize and demonstrating flexibility is key to being successful in the role.
- Collecting and analyzing customer data
- Using CRM systems to manage relationships
- Developing new ways to communicate with customers via CRM software systems
- Creating and executing retention campaigns
- Developing marketing campaigns to attract new customers
- Position is office based in Philadelphia, PA or Irvine, CA- 4 days/week & 1 day remote.
- This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.
Core Responsibilities
- Manages Marketing expenses in order to ensure that they are within budget parameters.
- Manages local promotions, events marketing and coordinates with Direct Sales staff.
- Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
- Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes and issues.
- Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals.
- Works to engage stakeholders in both the development and launch of marketing plans.
- Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
- Maintains and improves ongoing Marketing programs, analyses and reports.
- Develops new ideas and communicates potential uses for analytics across the business.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.
Skills:
Customer Experience (CX); Marketing Planning; Marketing; Marketing Strategies; Marketing Campaigns
Salary:
Pay Range: This job can be performed in California with a Pay Range of $109,459.62 - $171,652.58
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
