Senior Manager, Marketing
We're looking for a passionate, innovative, and experienced marketing leader to drive customer marketing across a large portfolio of programs. Responsible for driving customer engagement and brand loyalty, the right candidate will have experience leading teams, developing strategic agendas, and executing large-scale, full-funnel marketing campaigns. Competitive candidates work effectively in cross-functional teams, build relationships across the organization, and thrive in a fast paced environment.
This role ishybridmeaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.
KeyResponsibilities
Lead development and execution of integrated, multi-channel direct response marketing strategies on a national scale to drive brand affinity and customer engagement, employing a combination of analytical, strategic, and customer-first mindset to deliver a bold agenda with substantive impact.
Participate as a thought leader and marketing strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc), and partner with them to provide strategic and tactical solutions that effectively drive stated outcomes.
Leverage problem solving and influencing skills to ensure marketing strategies deliver on intent. Ability to work in white space, navigating unknowns to articulate a problem statement and brainstorming approaches to solve novel problems.
Communicates effectively to senior leaders, peers, and direct reports with a high degree of confidence. Excellent verbal and written communication skills (specifically deck writing in Powerpoint/Google slides); leads storytelling and can adeptly craft it for different audiences without oversight.
Inspires, empowers, and motivates direct reports. Proven ability to build teams, foster culture, and coach talent. Known as a rock steady presence and trusted advisor. Enables direct reports to shepherd multiple creative projects from brief to execution through our process, ensuring alignment across multiple stakeholders along the way.
Basic Qualifications
Bachelor's Degree or Military Experience
At least 8 years of experience in in multi-channel marketing and communication, including direct response marketing
At least 8 years of experience in planning, executing and analyzing marketing programs
At least 8 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results
At least 5 years of people management experience
At least 5 years experience in owned channel marketing (i.e. email, website, direct mail)
Preferred Qualifications
Masters degree in marketing or business
5+ years of experience driving strategic marketing plans and creative execution
5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
2+ years of experience in marketing for financial services or another highly regulated industry
Experience using CRM (e.g. Salesforce Marketing Cloud) and self-service MarTech tools (e.g. Workfront, Taxi) a plus
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $172,900 - $197,300 for Sr. Manager, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).