Retail Marketing Manager at The Azek Company in Chicago, IL

The Retail Marketing Manager will drive all facets of The AZEK Company’s retail channel marketing strategy and execution.

Key areas of responsibility include: development and execution of strategic marketing plans designed to drive retail growth, product commercialization, media/advertising communications, project management, sales/marketing analytics, and a high-degree of communication and partnership with internal and external stakeholders at all levels within the organization.

Position Responsibilities:

Strategic Planning

Execute an annual marketing plan designed to drive retail sales growth and engagement across all retail partners
Develop and execute monthly, omnichannel go-to-market plans supporting both traditional and digital marketing tactics
Continuously look at opportunities to drive sales growth, consumer and pro awareness and associate engagement

In-Store Experience & Retail Merchandising

Lead the design and execution of retail displays, product packaging, POP, sales & marketing collateral, and in-aisle activations
Partner with the retail sales team to develop best in class training, communication, and sales materials for retail and Pro Desk associates
Lead the development and execution of retail advertising campaigns (includes OOH and digital channels) in partnership with advertising agencies and the Integrated Marketing Team
Manage retail in-store and tradeshow premiums, educational materials and giveaways

Digital/E-Commerce Presence

Partner with internal marketing/product teams, as well as external retailer Brand Advocates & Digital teams, to drive traffic and conversion on retail partner websites

Manage retail e-commerce asset needs including item setup, content creation, photography and graphic needs

Business Financials & Analytics

Measures, reports out and optimizes the marketing plans based on results

Manage Retail marketing monthly budget and spend within forecast

Develop the annual retail marketing budget

Position Qualifications:

Bachelor’s Degree in Marketing, Communications, or Business is preferred, MBA is a plus

7+ years of experience in a corporate marketing, sales, strategy environments; with a preferred focus on channel/retail and shopper marketing required

Experience working with Home Center retailers: Home Depot, Lowe's, Menards, and Rona Canada

Specific work experience in channel marketing, sales, consumer insights and strategy, advertising, project management, and written communications, are highly desirable

Ability and experience to present to C-Suite executives

Able to manage and motivate people, this person is able to build strong relationships with a wide range of people both internally and externally

Demonstrated success in developing and implementing dynamic new channel/market strategies within retail

Exceptional verbal, report, presentation, PowerPoint, and Excel abilities

Our compensation reflects the cost of labor across several geographic markets. The annual salary for this position ranges from $101,500 in our lowest market up to $124,500 in our highest market, plus bonus, equity, and benefits as applicable. The pay for roles at AZEK varies depending on a wide range of factors including but not limited to the specific work location, role, skill set, and level of experience.