Full Job Description
What You’ll Do
- Develop strategy and plans to build brand awareness and differentiate in market
- Help develop Global PR Strategy and guidance for all regional teams across Fossil Group’s portfolio of owned and licensed brands
- Brief agency on objectives and launches to craft a strong and differentiated PR strategy
- Brief regional PR teams on recommended Global PR Strategy guidance & provide feedback on regional plans presented
- Execute North America public relations and culture objectives alongside agency partners which may include event planning, VIP seedings and outreach, stunt ideation, etc.
- Help activate exciting and impactful Press, Influencer and VIP events to drive brand awareness and growth
- Update Global seasonal playbooks, GTMs, and marketing documents (global Integrated Marketing requests for SteerCo, QMR, etc.)
- Map out asset needs for all brands by season (timelines, etc.)—including but not limited to:
- Press releases
- Sample inventory management
- Seasonal press kits
- Dedicated hot sheets
- Unboxing seedings (requires additional coordination with Social/Influencer team)
- Event collateral
- Oversee agency weekly meetings, agendas, recaps and editorial samples
- Provide details and information to the agency for press releases, including drafting ELT quotes, etc.
- Media & social monitoring and track commissionable links & provide feedback/results
- Manage department budget and reconciliation
- Bachelor's Degree in Social Media, Communications, Journalism, Marketing, or other related field is highly desired
- 5+ years of professional experience in public relations, editor and media relations
- Ability to multi-task prioritize projects and collaborate with other team members is a must
- Strongly connected to of-the-moment culture, trends, brand tactics
- A confident communicator and presenter
- Excellent verbal and written communication skills
- Excellent organizational and planning skills
- Must have strong attention to detail
- Knowledge of Fashion, Trade and Business editorial press a must
- Experience or personal interest in watches is preferred
- Comprehensive benefits package inclusive of health and well-being services
- 401(k) match and education on retirement planning
- Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
- Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
- Hybrid working schedules
- Tuition Reimbursement on approved programs
- Fossil Merchandise Discounts
The pay range for this role is $85,000 – $95,000. The actual salary offered will take into account a wide range of factors, including skills, experience and location.
#LI-Hybrid
#LI-MF
Job Information
Job Category:
Marketing
Spotlight
Employer
Related jobs
Nurses - RNs and LPNs
Wesley Community
RN
Join The Wesley Community’s team as Registered Nurse! Starting pay is $32.50, with a $2,000 sign on bonus!
What will I do as a Registered Nurse?
Serve as a Medication Nurse and/or Team Leade...
Sep 20, 2024
Saratoga Springs, NY
EMTs, Paramedics and Drivers
Mohawk Ambulance Service
Make your next career move and join our team of professionals!
We offer competitive wages, paid vacations, benefits and 401K.
Click apply below and submit your resume.
Mohawk Ambulance Service is the...
Sep 20, 2024
Albany, NY
Food Service Worker II
BJC Health
Additional Information About the RoleDAILY PAY OPTION AVAILABLE!Full Time Position - 40 Hours a WeekFlexibility is needed between 11 AM and 9 PMRotating Weekends and HolidaysWill work in a variety of...
Sep 20, 2024
St. Louis, MO