B. Braun Medical, Inc.
Group Product Director - Value Added Programs
US-PA-Bethlehem
Job ID: 2024-24211
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
B. Braun Medical Inc.
Overview
About B. Braun
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS.
Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.
Responsibilities
Position Summary:
This position will drive key activities and projects for the Vascular Access portfolio. Responsible for the day to day marketing activities to launch, support and implement value added programs for the Vascular Access portfolio. Additionally, this position is responsible for assessing, managing and supporting partnerships/relationships with external partners/suppliers to identify the customer's unmet need and how B. Braun can develop solutions to support training, education, clinical and economic evidence. . The position will work with our Medical Affairs, Health Economics, and Regulatory team to drive a plan of supportive evidence for the portfolio. Last, this role would help manage Key Opinion Leader relationships for this portfolio.
Responsibilities: Essential Duties
- Support the Vascular Access portfolio manufactured by external partners sold in the United States and Canada to the Hospital Care and Outpatient Markets.
- Responsible for the development of marketing strategy, implementation and control of marketing programs to maintain and increase market share and profits for assigned product groups.
- Ensure the attainment of organizational goals of market share, profit, price and revenue.
- Development and implementation of portfolio solutions marketing plans that create alignment and a clear vision that drives successful achievement of this program goals across the organization.
- Prepare pre/post launch activities (for products and programs).
- Develop and implement tactical plan with the appropriate agency or cross-function partners.
- Responsible for ensuring effective cross-functional collaboration in all business areas to include working with Sales, Sales Training, Market Research, Clinical Educators, Marketing, Medical Affairs, Regulatory, etc..
- Manage all operational aspects of product line, including forecasting, inventory, backorders and quality issues.
- Develop portfolio solutions pricing strategy.
- Evaluate product improvements and line extensions while maintaining existing product base.
- Manage all promotional activities related to product group and solutions for value based programs.
- Monitor product group incident reports and help direct corrective action if needed.
- Assist with in-house sales training programs related to the product group.
- Actively participate in calls with Global Marketing, sales, and regional marketing.
- Maintain product group budget.
- Maintain an active field travel schedule to regularly meet with customers, sales, personnel, inventors, consultant and partners. (post COVID-era)
- Oversees and drives upstream marketing activities such as the development of new products, from the idea to bringing it to market including the reviews of experimental product designs.
- Reviews experimental product design.
- Assesses financial and technical feasibility and develops manufacturing strategies.
- Facilitates communication between various departments (such as engineering, marketing, production, and/or sales) to establish and evaluate product design.
- Interfaces with clients or prospects to identify needs and determine solutions and provides feedback to manufacturing or sales.
- Identifies and evaluates new vendors or suppliers as needed.
The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.
General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.
Expertise: Knowledge & Skills
- Requires breadth of professional field and Medical Device industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization. Drives development of advanced technologies, principles and processes.
- Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results.
- Judgement is required in resolving complex problems based on experience.
- Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations. May consult with senior management.
- Previous Marketing experience in the Medical Device industry with value based programs and solutions is required.
- Previous sales and/or clinical experience is preferred.
- MBA is preferred.
The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.
It is an essential function of this position for an employee to be present and in-person at the physical site(s) of our customers and potential customers. Many of our customers and potential customers are in clinical settings, including, but not limited to, hospitals, clinics, and other health care clinics (hereinafter, "Healthcare Customers"). Many of our Healthcare Customers require outside vendors like us to present proof that they have certain requisite vaccinations and immunizations, including, but not limited to, vaccinations against COVID-19 and seasonal influenza, before being granted entry into the Healthcare Customers' clinical settings. To gain access to our Healthcare Customers clinical settings, field sales, field service, and other customer facing professionals are required to register with the vendor credentialing organization associated with the Healthcare Customers, complete the Healthcare Customers' required process, and undergo a series of clearances. Vendor credentialing clearances include, but are not limited to, a national criminal background check, drug screening, and immunizations as determined by the vendors, which may include, but are not limited to, Influenza, Hepatitis B Virus, and COVID-19. You must fully comply with the requirements of the Healthcare Customers in your region, including any necessary proof of any vaccination. As such, all individuals in this position assigned to a Healthcare Customer with a COVID-19, Influenza, Hepatitis B Virus, or other vaccination requirement must be fully vaccinated and/or immunized in accordance with the Healthcare Customers' requirements. B. Braun Medical North America Companies complies with the Americans with Disabilities Act (ADA) and applicable laws, and on receipt of an accommodation request will engage in the interactive process to assess possible reasonable accommodation options, if any, consistent with the ADA and applicable law.
ID
#LI
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Target Based Range
$127,257 - $159,073
Qualifications
Expertise: Qualifications -Education/Experience/Training/Etc
Required:
- Bachelor's degree required, Master's degree preferred.
- 10-12 years related experience required.
- Regular and predictable attendance.
- Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
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Additional Information
Responsibilities: Other Duties:
Physical Demands:
While performing the duties of this job, the employee is expected to:
- Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
Lifting, Carrying, Pushing, Pulling and Reaching:
- Occasionally:Reaching upward and downward, Push/pull, Stand
- Frequently:Sit
- Constantly:N/A
Activities:
- Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, Walking
- Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
- Constantly:N/A
Environmental Conditions:
- Occasionally:N/A
- Frequently:N/A
- Constantly:N/A
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Noise Intensity:Moderate
- Occasionally:Other
- Frequently:N/A
- Constantly:Office environment
What We Offer
B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com. Through its Sharing Expertise initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Notices
Equal Opportunity Employer Veterans/Disabled
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
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