Our client is looking for a Director, Web Strategy and Customer Engagement who will lead digital strategy across web and associated channels. The Director, Web Strategy and Customer Engagement will work onsite about once per week in Washington DC, developing a strong web and digital strategy that will align brand goals and objectives.
Candidates must have a proven understanding of web and brand strategy and oversight, with an ability to develop and execute on a web strategy within WordPress, and understanding it's impact across the digital ecosystem. The ideal candidate will have automation and renewals experience.
Director, Web Strategy and Customer Engagement Responsibilities:
- Develop web, digital, and brand strategy to leverage automation efforts and drive renewals across a membership audience.
- Coordinate with cross-functional teams to develop a strong content and editorial strategy that supports brand initiatives and overall marketing strategy.
- Support critical brand marketing efforts, providing strategic insights and recommendations on plan and approach.
- Apply understanding of web (WordPress) ecosystem and it's integration with marketing technologies (HubSpot and Salesforce) to drive marketing campaign goals and objectives.
- Oversee digital enhancements and strategy across paid media, social, and web; Update WordPress pages as required.
- Report on strategic initiatives, reporting on progress, performance and identifying strategic changes as needed.
Director, Web Strategy and Customer Engagement Requirements:
- Minimum 6 years of web and digital strategy experience and proven background in brand strategy.
- Experience with web strategy and automation tool integration; WordPress and HubSpot required; Salesforce and Drupal experience preferred.
- Ability to deliver strategic plans and recommendations to support transformative digital strategies.
-Exceptional communication and leadership skills to drive strategic goals and objectives.
- Experience with automation and renewals products/services; Membership experience ideal.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
cameron.little@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1827557 -- in the email subject line for your application to be considered.***
Cameron Little - Recruiter
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 10/30/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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