Overview

Chick-fil-A's In-house Agency (IHA) is growing rapidly, entering its 5th year as an established department, producing thousands of assets across all channels. The In-house Agency streamlines and optimizes the creative and production processes, providing better, faster and cheaper creative assets to Operators and staff stakeholders.

The Creative Services Account Manager/Project Manager sits in an integral role for the IHA team on National campaign work for the US, Canada and Puerto Rico. This individual serves as the strategic partner and trusted advisor to internal channel leads creating tailored creative services and solutions to address evolving challenges for our campaigns. The Creative Services Account Manager/Project Manager will be responsible for managing all digital and print creative for 10 campaigns per year (5 primary, 5 secondary for domestic and international) campaigns. The person in this role will serve as Account Manager/Project Manager and steward the creation and delivery of advertising assets for in-restaurant, Chick-fil-A app, chickfila.com, social channels, digital communication boards, and national email, totaling over 500 assets per campaign.

The Creative Services Account Manager/Project Manager will partner with various groups across the enterprise, leading in the following ways:

• Influence the core food pod by embracing a dynamic mindset and set the pod up for success by leveraging creative problem solving for business needs.
• Lead by proactively addressing challenges with stakeholders and channel leads with minimal involvement of leader or other members of the creative team.
• Optimize core food pod's time by consistently assessing process and suggesting new ways of working to optimize and maximize the pods time and partner with channel leads to ensure consistency across multiple channels.
• Always discern capacity of the core food pod. When out of scope items are requested, quickly assess resources/budget, while being resourceful and offering other solutions to support the business need.
• Coordinate with Brand Strategy on annual campaign calendar and gather all information needed by the creative team.
• Consult with Brand Design to advise on VIS (Visual Identity Standards) situations/opportunities.
• Partner with Campaign Integration lead to ensure concepts support the predetermined business goals for each campaign.
• Collaborate with internal channel leads to execute creative for National and International campaigns for five primary campaigns per year, plus creative needs for smaller projects.
• Partner with In-house Agency to ensure field facing systems are populated with content to meet deadlines for each campaign.
• Assist Digital Asset Management System lead on the development of Project Management tool to create seamless process for channel leads to submit project and production request and review creative as well as store all campaign final assets in Digital Asset Management System.
• Collaborate with SME and channel owner teams across Marketing to develop and support Brand initiatives.
• Partner with Legal for creative review and various compliance needs - legal copy in creative, submission form and service agreement language.
• Optimize creative across channels, suggesting ways to save time, money and create consistency across all the channels.
• Think beyond the ask to address business needs with holistic partner mindset, proactively anticipating needs and asking necessary questions.
• Protect creative team from unnecessary details and conversations while gathering information. Use discernment to assess proper time to share details with creative team to ensure they are not pulled into details too early or when unnecessary.

Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities

The Creative Services Account Manager/Project Manager must be able to communicate proficiently about creative strategy, production, media specs, creative process and estimated costs by project while providing strategic knowledge and perspective of marketing activities and opportunities. Remain informed on national creative - campaign calendar, visuals and consistent language - to ensure all creative aligns with national creative, always following proper VIS and brand guardrails.

• Implement plan to fruition with development of services, systems, processes.
• Co-develop applicable systems and processes to flawlessly meet the needs of our internal partners.
• Partner with the Studio team to provide clear and consistent details for upcoming content and deliver content to meet deadlines.
• Analyze data and prepare content and present on behalf of the Creative Services team in a quarterly business review meeting as needed.
• Provide local marketing support alongside the creative team to equip the field with essential information to successfully promote products or services.
• Partner with producer to ensure thorough project details are organized and transitioned to producer at the proper time.
• Partner with Performance marketing channel leads to evaluate projects and collaborate on solutions for the brand.
• Provide consultation, feedback, and direction to contractors assigned to Creative Services as necessary.

Critical Behaviors

• Excellence: Gives personal best every day; demonstrates positive attitude and confidence; sets high standards and meets self-expectations; pursues everything with energy, drive, and a need to finish; is committed to and works actively to growing and developing capabilities and capacity; seeks feedback on performance and acts upon feedback received; practices accountability.
• Making complex decisions: Can solve even the toughest and most complex of problems; glean meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.
• Positive attitude and calm demeanor: lead the team through uncertainty and difficult moments as business needs shift and require a change in direction
• Problem solving: ability to identify, prioritize, and select alternatives for a solution; and implement a solution.
• Communication skills: Can write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
• Drive for results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Creativity: Thinks across disciplinary lines; uses the insights or techniques from one field to take on the challenges of another. Passionately curious. Thinks and learns and practices their craft all the time. Isn't discouraged if failure occurs again and again. Tries things that don't work. Learns from mistakes.
• Persistent

Minimum Qualifications

• Bachelor's Degree or the equivalent combination of education, training and experience from which comparable skills can be acquired
• 3+ years of professional experience
• Project management experience

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or communication
• 6+ years of professional experience
• PMP certification
• 5+ years of agency account management experience
• In-house agency experience
• Marketing experience in the food & beverage industry
• Digital Asset Management (DAM) system experience

Minimum Years of Experience

Travel Requirements

Required Level of Education

Preferred Level of Education