Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
This role is based at our Needham, MA headquarters and follows a hybrid work model.
The Marketing function at SharkNinja is responsible for driving demand creation, sell-in, and sell-through for both new products and the existing portfolio. SharkNinja marketers adopt a general manager mindset, excelling in cross-functional collaboration across R&D, Engineering, Product, Demand Planning, Creative, Media, Sales, and regional teams.
As a Senior Director of Marketing for Shark, you will act as the lead for product marketing across the category and a brand steward. You will lead the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization. You’ll ensure a consistent voice across channels, including packaging, advertising, social/content marketing, web properties, retail, and trade collateral. You will oversee go-to-market launch activations and readiness partnering cross-functionally to bring our products to life.
We seek a creative, fast-paced marketer who understands the intersection of product, consumer demand, and market trends and has experience building global businesses in established and emerging markets.
Global Portfolio Strategy
- Define portfolio strategy in collaboration with cross-functional teams to meet retailer reset timelines, market share, and margin targets.
- Serve as the category expert by understanding pricing, purchase drivers, competitive landscapes, and market needs while driving effective product marketing positioning.
- Translate data into insights and recommend a comprehensive product assortment and roadmap to drive sales.
Communication & Go-to-Market Strategy
- Partner with Product Development, Marketing Communications, Creative, and Marketing Services to develop brand-building strategies.
- Execute go-to-market plans, including packaging, in-store displays, digital, and social messaging.
Consumer-First Mentality
- Collaborate with Consumer Insights to identify and validate key strategic questions related to product positioning, messaging, and pricing.
- Leverage emerging trends and insights to enhance communications.
Retailer Sell-in
- Present product value propositions to sales teams and support category management with compelling sell stories.
- Deliver insights on category trends, competitive landscape, consumer needs, assortment strategies, and promotional plans.
Post-Launch Evaluation
- Conduct evaluations of activities post-launch and recommend improvements for future initiatives.
- Develop and implement best practices across all consumer touchpoints.
Attributes & Skills
- Strong communication skills with the ability to make effective presentations to all management levels.
- Broad marketing expertise, including strategy development, planning, and product launches.
- Holistic and strategic thinking across the business.
- Project management proficiency, including managing parallel projects in a cross-functional environment.
- Analytical mindset for mining data and drawing insights.
- Exceptional problem-solving, conflict resolution, and influencing abilities.
- Ability to distill complex product features into compelling consumer benefits.
- Action-oriented with a “progress vs. perfection” mindset.
- Experience managing and building highly effective teams and an engaged culture.
Requirements:
- 10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for brand strategy, messaging, and communications execution.
- Bachelor’s degree in Marketing or related field (MBA preferred).
- Expertise in leveraging consumer insights for effective marketing programs.
- Experience in creative and media development and execution.
- Proven track record in new product development and commercialization.
- Global marketing experience strongly preferred.
- Hybrid role: based in Needham, MA, with 2-3 days in-office per week.
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com