FRANCHISE MARKETING DIRECTOR

FENG CHA

Our passion for making tea extends far beyond our drinks. All of our stores strive to provide a comfy teahouse experience for our guests. At Feng Cha, we work hard to source the finest ingredients to make our high-quality beverages and delicious pastries. Even the music that you hear in the store is carefully curated to ensure a relaxing in-store experience.

We are happy to see people of all ages and different backgrounds come to Feng Cha to chat, hang out, study and work. We are thankful for everyone's support and will continue to work hard to provide a unique and cozy teahouse experience.

Job Summary

Feng Cha is seeking a dynamic and results-oriented Franchise Marketing Director to support the company's growth goals through strategic and creative marketing initiatives to help us reach new heights. In this role, you will spearhead all marketing efforts to drive brand awareness and sales for our fast-growing franchise in the handcrafted beverage industry. This role involves strategic planning, digital marketing, market research, campaign management, creating engaging materials, manage multi-channel campaigns, and support our mission and values. The ideal candidate will be a dynamic, creative leader who can operate in a fast-paced environment, directly impacting our growth and brand positioning.

This role offers a unique opportunity to join a passionate team in a rapidly expanding company, where your efforts will have a direct impact on our success and growth in the competitive beverage market.

Essential Functions

• Develop and implement comprehensive marketing strategies to enhance the brand's visibility and market share.
• Manage digital marketing campaigns including social media, email marketing, and online advertising.
• Oversee the creation of marketing materials and collateral, ensuring all content aligns with the brand's voice and standards.
• Conduct market research to identify trends, competitor strategies, and customer needs.
• Analyze campaign performance and adjust strategies accordingly.

• Foster relationships with the franchisees while building strong brand understanding, developing excellent partnerships, coordinating efficient and relevant product approvals and ensuring two-way communication with the franchisees.

• Oversee photography and videography needs to include food, events, staff, etc., when needed for marketing content.
• Understand the local events, catering, and corporate foodservice markets and effectively target guests and demonstrate awareness of competitors activities and address tactical plans/promotions.
• Manage budgets and ensure cost-effective marketing solutions.
• Perform other job-related tasks, as assigned.

Skills & Abilities

• Strong leadership skills with the ability to manage and motivate a team.
• Excellent communication and interpersonal skills.
• Proficient in digital marketing platforms and analytics tools.
• Creative thinker with strong problem-solving capabilities.
• Ability to manage multiple projects simultaneously while maintaining sharp attention to detail.

Travel Requirements

• Occasional travel may be required, estimated at 15-20% of the time, primarily for market research, franchise visits, and industry conferences.

Licenses/Certifications

• Google Analytics certification preferred.
• HubSpot or similar digital marketing certification is a plus.

Education

• Bachelor’s degree in marketing, Business Administration, or related field.

Work Experience

• At least 5 years of marketing experience, with a proven track record in a leadership role.
• Experience in the food and beverage industry, particularly in franchising, highly preferred.

Salary & Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses.
• Health, dental, and vision insurance.
• Retirement plan options.
• Paid time off and holiday schedule.

Equal Employment Opportunity Employer

Feng Cha is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage applications from all backgrounds and communities and are committed to having a team that is made up of diverse skills, experiences, and abilities.